In order to set up a “Back button Redirection” campaign, follow the below  mentioned steps:


Step1: In your MyconversionKit dashboard, First select the Create option and then click on the “Back button Redirection” icon.




Step2: A pop-up window will open up, give a name to your campaign and click on “Next”.




Step3: Click on the “Link” icon, and enter the URL/Domain value. Customers will be redirected on this URL, when he/she clicks on the back button on your website.




Step4: Click on the “Trigger” button. Here you have to configure, on which all url(s)/domain(s) in your website,you want to enable or disable the campaign.

You can add or remove any number of URL(s)/Domain(s) by using the Add or Remove option.





You will notice that, for each of the Include and Exclude fields you have 2 options to pass the url(s)/domain(s).


1:Contains: Assume on your website, for each url you have multiple sub-url(s) and you want to enable/disable this campaign on a url along with all its sub-url(s).In this case, under Include/Exclude, you will use the Contains option and just parent the parent url. This will automatically enable/disable the campaign on the URL along with all its sub-url(s). 


1:Exact: Assume on your website, for each url you have multiple sub-url(s) and you want to disable this campaign for some of the url(s) but also want to keep it enable on some of the url/sub-url(s).In this case, under Include/Exclude, you will use the Exact option and and do your choices accordingly.




Once you have added the URL(s)/Domain(s), click on the Save button. 




Congratulations, your campaign is live now.